Empire

Empire
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It’s Only UX

When we come to the use of the word “design”, we can have a wide range of uses, but these last few years, the word design has been associated with the acronyms UX and UI. And these are commonly found together, when they are in essence, different things. The reasons why UX/UI are found together… Continue reading It’s Only UX

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A Teacher’s Tale

Trying to use both brain hemispheres whenever you want is not something common or easy to do. That’s why we have different professions in the world, and despite the fact every profession requires the use of both hemispheres, none of them require you to use it in equal “ammounts”. To be clear, if you’re a… Continue reading A Teacher’s Tale

What really matters

I’ve recently applied for a Product Designer position in a company, and rather than having an enormous boring time-consuming form, they simply asked for my personal details, a link to my resume, and a question. I have to recognize the user experience is simply neat, when you’re looking for opportunities online as a remote worker,… Continue reading What really matters

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Brand my Soul

Football is a brand by itself, it has more than a hundred years growing inside people’s gut and promotes a series of elements that embrace all humankind, it has values, mission, vision, objectives and a purpose. It completes the Brand Compass to the perfection, it has a message, it has a particular culture, an identity,… Continue reading Brand my Soul

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Talk to the Brand

Logos are everywhere, they invade our life like ants protect their hill when it’s invaded. If you ever make the exercise of counting how many logos you see from the moment you wake up, to the moment you go to sleep and close your eyes, you’ll be surprised -or not- by the thousands you noticed,… Continue reading Talk to the Brand

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Oriental del Uruguay

The Cerro of Montevideo

I am from the south, from a very tiny piece of land disputed by different empires in the early ages of conquers. We’re surrounded by enormous nations that can arbitrarily define our future. Even so, we’re still standing. I’m an Oriental, there’s no English word that translates my nationality better than Uruguayan, but that’s not… Continue reading Oriental del Uruguay

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